---
title: What are groups in Vocean?
description: Learn how groups are used to organize members, manage participants, and compare results in Vocean.
---

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# What are groups in Vocean?

## Groups help you organize members in Vocean and create structure in activities, analyses, and reports. By using groups, you can more easily manage participants and compare results between different target groups.

Groups are used to bring together members who belong to the same team, function, organization, or target group.

**Examples of groups could be:**

- Marketing team
- Consultants
- Board of directors
- Project group A
- Employees
- Customers

### **Why use groups?**

**Groups make it easier to:**

- Organize members
- Manage larger user bases
- Filter results
- Compare different target groups
- Invite the right people to activities

### **Member or group?**

**Members** are individual users.

**Groups** are collections of members used for administration and analysis.

### **When are groups a good fit?**

**Groups are especially useful when you want to:**

- Compare different departments
- Work with several target groups at the same time
- Simplify participant administration

**Tip:**  
Think about how people are organized in your organization and create groups that reflect that structure.

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