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Tips for working with groups

A well-thought-out group structure makes it easier to manage participants and analyze results.

1. Start from your organization

Create groups that reflect how your organization is already structured.

2. Keep the structure simple

Too many groups can make administration more difficult.

3. Think about analysis from the start

Consider which comparisons you want to be able to make later on.

4. Update groups regularly

Make sure memberships and group assignments are up to date.

5. Use groups consistently

The more consistently groups are used, the more valuable your analyses and reports become.

In short:
Groups help you organize participants today and create better insights tomorrow.